Articles

The pandemic has produced enormous digital acceleration. Gartner estimates that the results usually achieved in 5 years were achieved in 2020 alone. New digital habits such as eCommerce, software as-a-service, online education, smart working and telemedicine continue to increase, albeit at different speeds. Also consider the cutting-edge methods used to quickly identify the vaccine and new drugs for Covid-19. The experience has led to a search for better technologies, a trend that offers attractive opportunities for companies capable of providing them.

There’s been a lot of talk about innovation in recent years: when you work on it, it’s your everyday life and everything is clear enough, but there’s always someone who manages to astound you. "Do you know about Startup Studios?"  “Not yet”, I often reply: I know new things come out all the time. It’s a sphere that, by definition, needs to be dynamic and evolve continuously, but at times it’s very ephemeral and you have to investigate so that you gain an understanding.

Many think that promoting "real" innovation is a very satisfying, "cool" job. My friends are astounded when I tell them how long it takes to build a partnership - from six months to a year - and the number of calls needed to get a project started (on average about twenty). They have no idea how many emotional ups and downs you have to manage, both yours and the person’s you’re dealing with.