SECO S.p.A.: Digital Signage

Challenges in the market

Targeted advertising for various buying personas involves strategic network management of signage devices. It requires careful data protection, analysis, and exploitation to optimize advertising budgets. Effective location selection, placement, and maintenance cost management are crucial.

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Our customised solutions

High-resolution and intelligent display technology, combined with powerful Computer on Modules and Single Board Computers, enhances interactivity and personalization in advertising through AI. This integration, alongside connectivity and IoT systems, revolutionizes user engagement and data-driven strategies.

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We understand the market and your challenges

Technology customised to meet your requirements

Digital signage requires high-resolution displays with fast frame rates and responsive touch displays. Other new requirements are AI functions directly in the computing unit and IoT processing. In addition, the complete system should be future-oriented and upgradeable.

Targeted and interactive customer approach

When customers receive inappropriate advertising messages, advertising budgets are burned. Luckily, the days of traditional untargeted messaging with high scattering losses are also a part of the history of DooH (Digital Out of Home). The solution: thanks to state-of-the-art AI, messages are delivered to the right place at the right time for the individual customer.

React faster - thanks to superior information

Advertising trends are changing fast, and different target groups' attention spans are continuously decreasing. Taking a preventive approach and responding to changes as early as possible is essential. A decisive step in this direction is constant market observation and analysis. The challenge is to quickly transform these results into messages so that the trend is noticed. For this reason, let's use the data of all the contact points in the field so that you are always one step ahead

Highlight technologies for digital signage

Santoka Vision 10.1 FM MX6

Technical features:

Balanced combination of performance and power consumption with i.MX 6 processor
Most common connectivity options available (Ethernet, USB, RS-232, RS-485)
High resolution display

In the field:

Suitable for outdoor use in extreme conditions
Integrated Single Board Computer opens up the world for IoT applications

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SOM-SMARC-Genio700

Technical features:

SMARC® Rel. 2.1.1 module equipped with new MediaTek Genio 700
Octacore ARM processor enables highest performance with low power consumption
Supports Dual Display up to 4K

In the field:

For fanless designs that place high demands on graphics or AI performance
Camera interface with integrated ISP
AI acceleration

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EASY EDGE

Technical features:

LTE modem and WiFi®
ESP32-D0WD-V3 Dual Core Xtensa® 32-bit LX6 microprocessor
Extensive connectivity options (I2C, PWM, Digital GPIO and UltraLow Power)

In the field:

connects (even retrofitted) the device directly to the cloud
opens up a wide range of possibilities with AI applications
Enables intelligent monitoring and remote maintenance

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Start a new era in digital signage with SECO

First-class display, user interface and maximum performance

SECO's modular HMI systems offer the ideal foundation for building a complete ecosystem around digital signage. The modularity opens a multitude of combination possibilities in the project phase. The touch displays offer optimal display and interaction with of modern content in every conceivable dimension. The hardware is available with the latest Computer on Module performance technology and can be quickly upgraded at any time. SECO's solutions are designed to grow steadily with the requirements of each project.

Future Report Transformation in Digital Signage

Find out in our report how digital signage will develop in the future and how you can profit from it.

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Be a pioneer in your industry

Turn unused spaces to account and profit!

Digital signage can be understood not only as information terminals or advertising space in places where classic printed content was previously available. They can also be used in places where customers for example spend active breaks. These can be lifts, changing rooms or cashier waiting areas. Depending on the location, this requires different display sizes and computing power. Particularly powerful touch-based signage solutions can make these places a special experience.

With SECO you get powerful and at the same time energy-efficient computing power on COMs and SBCs as well as high-resolution HMIs in sizes from 4.3'' up to 32'' or custom sizes.

Turn digital signage into a constant companion for customers

Signage spaces currently offer customers orientation and inspiration. The advertising content or orientation information displayed is linked to the location of the signage area. With the help of AI solutions such as Clea, it is possible to link the displayed content individually to specific customers.

As the customer moves across the sales area, the content of surrounding signage surfaces adapts to the customer's needs. This requires, among other things, high computing power and AI applications directly on the signage device, which are specially implemented in SECO solutions.